About the Show

Come and browse for your next new vehicle! At the 2020 Worcester Auto Show you’ll see the most exciting new vehicles from over 20 major manufacturers: crossovers, SUV’s, trucks, sports cars, coupes and sedans. Factory representatives will be available to explain the new features of the 2020 models. Local dealers will be on hand to provide you with exciting show specials and answer your questions!

There is no pressure to buy, it’s warm inside the DCU Center and best of all you can save $12 by downloading a FREE PASS good for 2 adults from our web site (children under 16 are always free when accompanied by an adult).

Whether you are in the market to buy or just like seeing the newest models, don’t miss the 2020 Worcester Auto Show January 24-26 at the DCU Center in Worcester!

January 24-26

Friday 4 – 8 PM

Saturday 10AM – 6PM

Sunday 10AM – 5PM

Show Partners

Exhibitor Information


Since its beginning in 1985, the Worcester Auto Show has provided manufacturers, dealer groups and dealers with a cost effective way to showcase their new vehicles. The show held the last weekend in January, between the end of the NFL Playoffs and the Super Bowl, is a valuable promotional opportunity coming just a few weeks before the Washington’s Birthday sale period.

An independent research firm revealed that patrons of the Auto Show:

  • 68% plan to buy a new vehicle within the next 12 months.
  • 47% said that the Auto Show was a major factor in deciding which vehicle they will purchase.

Overheard at our recent show, one dealer said, “We saw more traffic this weekend than we see in the showroom in a month.” Another mentioned, “We sold enough from the show by Saturday to pay for the whole show.”


  • Worcester is the second largest market in Massachusetts with over 600,000 adults.
  • The median family income is around $80,000.
  • Nearly 60% of adults in Worcester County have attended college and over 33% have a four-year degree.


  • We have experienced and effective show managers.
  • Expo Management has been producing consumer shows in Worcester since 1946–that’s a 71 year history of success!

For more information, contact David Budnik at 508-836-2222 or email at dbudnik@expomanage.com

2020 Exhibitor List

Visitor Information

For the past 35 years, the Worcester Auto Show has provided the public with the opportunity to see the newest models of vehicles all under one roof. Since the show is held between the end of the NFL Playoffs and the Super Bowl, it’s a great time to browse and shop for a new vehicle!

We will have over 52,000 square feet filled with the newest models from manufacturers and dealer groups.

More information will be available later this year, so please revisit this page and MARK YOUR CALENDARS NOW!

Get in the driver’s seat at the Toyota Drive Center while you are at the show! This hands-on driving experience offers you an opportunity to test drive a variety of popular Toyota vehicles in a non-retail environment on a specially designed street course around downtown Worcester.

Friday January 26: 4 p.m. to 8 p.m.
Saturday January 27: 10 a.m. to 6 p.m.
Sunday January 28: 10 a.m. to 5 p.m.
*Drivers must be at least 18 years old or older and have a valid driver’s license. Passengers must be at least 8 years of age and accompanied by a parent or guardian. Drivers will be accompanied onboard by a “product specialist” who will help navigate the route and point out features on each model. Vehicle mix subject to change.

Free Tickets